Any given interstate billboard is seen by over 100,000 people daily, and I guarantee they cost a lot less than an hour of Madcow. And what do the people that watch MSNBC purchase? They EBT folks don't watch, because they just want the dole, they don't have time for ideology. Only the true believers are watching Madcow, and I'm pegging them as sing 30 year olds, with $150k in student debt, living with parents, and delivering pizzas part time.
MSNBC is a small campaign contribution by Comcast/NBCUniversal. MSNBC doesn’t need to support itself.