Samsung tried for a bit. Remember the commercial a year or so ago, when the parents were waiting on line for the next new iPhone, and the kids held their place. Then the kids shared some playlists using near-field facilities in their Samsung phones, while the Apple users looked on jealously.
I think that out-hip is possible, but that a more likely path is that Apple continues to offer a premium-priced product which allows people to self-segregate on price. It's a bit like the situation in cars, where the premium cars do have some nice extra features, but they are far more profitable than the more modest models and brands.
A company can STAY MAINSTREAM by staying good in their products. Apple has not quit, “staying good” with the consumer.