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The breakdown of the play was the choice of receivers, not the choice of a pass.
A failed run would have cost way more than an incomplete pass. The receiver was just too dazzled by the possibility of catching the game winning pass, and failed to put first things first.
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This is getting way too far into tall weeds of football tactics and strategy for my pay grade. I played the game in my youth but don't follow the nuances of the game anymore. I'll let the more knowledgeable out there thrash this controversy out among themselves. I'll watch from the stands.