That was a funny commercial. Here’s my favorite Superbowl commercial:
Dear Kitten: Regarding The Big Game
https://www.youtube.com/watch?v=aBrSvHPY1NQ
Yes...sit in front of the Light Box.
Here is an example, True Facts About The Owl.
Oddly enough, when I first saw that video, I thought I recognized the voice actor in it, as it reminds me of the guy who voiced and provided the physical model for Agent 47 in the Hitman series of video games, David Bateson. He has a very distinctive voice as well... not sure if all 3 things here are really connected.