[rlmorel]

Wasn’t JC Penney the one that really tried to cater to the homosexual crowd?

[forgotten man]

Yes. That is why it is called JC Penis.

[Chode]

now what would make you think that???

[sarasmom]

Why yes, yes indeed they did!

But since most of their actual retail merchandise was generic, overpriced department store, mid-quality women and children's clothing and typical home accessory sundries...that marketing strategy was an epic failure!
LOL!

Making a concerted politically motivated public outreach that mocks/derides over 90% of your entire former customer base, was not a particularly sound marketing strategy.

Who knew? ROTFLMAO!

[stinkerpot65]

Running ads with homo couples. Glad they are going bankrupt. They deserve it.

[Josa]

I stopped shopping there after their HOMO Mother’s Day and Father’s Day ads a few years ago.