The financial problem for Msoft is that many enterprise users are (rightly) conservative about rolling out upgrades (our company went to Office 2007 in 2012 and Win 7 in 2013), whereas the iOS using public are mostly jackdaws who can't resist buying the newest shiny thing.
“whereas the iOS using public are mostly jackdaws who can’t resist buying the newest shiny thing. “
Or in the case of Windows users, there’s essentially a retail conspiracy to offer no choice but to buy the latest POS Microsoft operating system if you need a new PC, taking advantage of the vast ignorance of consumers that they can buy online better PCs with better versions of Windows than buying retail.