“From my recent experiences, it seems more like Microsoft is committing suicide.”
Indeed. Google and Apple are not killing Microsoft: Microsoft is killing Microsoft, first with Windows 8, and probably with Windows 10 as well, because there’s no business case to convert from Windows 7 to Windows 10 unless Windows 10 offers guaranteed compatibility and MUCH better productivity for the millions of users and applications supported by Windows 7. Cortana and Microsoft clouds and Microsoft Stores and unified platforms and all the rest are either gimmicks or things that MICROSOFT cares about, and not things that their current installed base cares about.
I strongly suspect that Microsoft has not learned the lessons that they should have learned from the Windows 8 debacle.
What I think is amazing is that even with XP going EOL, they still couldn't push the pig that is Win 8.
I'm just hoping that they manage to make windows less virus-friendly with Win10. I'm not betting on it though.