[Fiji Hill]

I recall their ad campaign in the spring of 1967, when the announcer exhorted listeners, “when you think of bells, think of tacos.” For example, the Liberty Bell becomes the Liberty Taco, and the famous calypso singer becomes Harry Tacofonte. This may have been silly, but it was an effective way to get listeners to remember the brand.

[null and void]

Ask not for who the taco tolls...