I believe only 57% of funds of the WWP go to actual services.
Fisher House Foundation has almost 95%.
WWP may have started out with the best of intentions, but between it’s anti-2A management and the endless commercials it runs, I think it’s turned into another cash cow for the people who run it.
In its 2012 IRS filing, Wounded Warrior reported that about 73 percent of its expenses went toward programs. But the charity is one of many that use a commonly accepted practice to claim a portion of fundraising expenses as charitable works.
By including educational material in solicitations, charities can classify some of the expense as good deeds. Ignoring these joint costs reduces the amount Wounded Warrior spent on programs last year to 58 percent of total expenditures. The charity has been criticized for its salaries, with 10 employees earning $150,000 or more. Chief executive Steve Nardizzi, whose total compensation was about $330,000 last year, said salaries are in line with similarly sized organizations.
They're far from the worst, as far as veterans service organizations go, but the exalted status they enjoy is undeserved, IMO.
There's also a gauche commercial exploitation that characterizes the WWP, which I wouldn't find so off-putting if the money raised were being put towards more useful purposes, which I don't think it is.
The organization also engages in branded partnerships for everything from ketchup to paper towels to playing cards—something that rubs other veterans’ groups the wrong way.
“It’s more about the Wounded Warrior Project and less about the wounded warrior,” said a second veterans’ advocate. “You have an organization that is spending God knows how many millions of dollars saying that they’re helping people, but they’re not,” said Davis, an Iraq War veteran.
It reminds me in some ways of Susan G. Komen's exploitation of breast cancer.
Navy Relief Society scores far better and has been around for much longer doing great work
Fisher House is by far the best one out there, percentage wise, but does not bring in the $ that WW or Navy Relief brings in.
http://www.charitynavigator.org/index.cfm?bay=search.summary&orgid=12842#.VJs1fcACAc
$375,000 salary to executive director - that’s when I got turned off from sending donations.