44 million is pretty small budget for a studio film. With these stars, even if it never shows in theaters, it will still make a profit in rentals and DVD sales.
Not unless the consumers read the Interview's reviews before heading out to the store.
“it will still make a profit in rentals and DVD sales.”
If they do this right, don’t make a fuss, no hype and just quietly put the DVD on the market, it’ll become one of the top selling DVDs in history thanks to the Norks. I was planning on seeing the movie, it looked funny in a juvenile sort of way without the pointless, excessive, gratuitous seximus maximus.