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The background for the onslaught of forthcoming candor is the financial performance of McDonald's.
It reported href="http://www.usatoday.com/story/money/business/2014/12/08/mcdonalds-same-store-sales-fried/20087793/" target="_blank">steeper-than-expected falls in same store sales, according to USA Today. Same store sales
is a retail measure of how popular a company remains with consumers. On Monday, the company noted
the biggest same store drops in a decade. That was even more than the biggest-in-a-decade drops reported in October,
as Daily Finance reported.
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