When I bought my first 1080P HDTV in 2007 (Samsung LNT5265F) I was on AVS Forum for days reading up on the reviews of how others had calibrated their versions of this set.
When I reset my box to match the settings that were rated as being among the best for that particular model it made an incredible difference in the quality of the picture.
That old Samsung doesn't have any internet connectivity or "Smart" features so I've been out on AVS Forum again in anticipation of the new set that will be arriving next week. It's been time well spent.
Thanks! I may have to play with the Sony now that we’re locked inside by “global cooling”
Amazon has an outstanding "Pre-Order" Black Friday deal going on it right now.