Guessing Blackberry over Apple, which is increasing its dominance in smartphones, gaining shares in PCs while every other making is shrinking, dominates the tablet market, makes great wireless networking solutions, is the absolute leader in online sales of music, has a market leading TV streaming product, has the best mobile OS with the greatest security bar none, seems like a silly idea. Apple has simply made the best products in every category it enters. It does not always have the greatest market share but it always is profitable and usually the most profitable. And it innovates more than any other company. It is right there out in the open and has become the worlds most valuable company while most tech people seem to think it is a small gadget manufacturer. It is worth roughly the same as Google and Microsoft combined.
Apple has also gone proprietary in its own way. You cannot run MacOS on any old machine.
The market has a way of tearing away at such bundling. Windows runs on everything... Linux runs on everything.