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Daytona Rising October Update: Daytona International Speedway held a topping out ceremony Wednesday to install the highest piece of steel associated with its $400 million DAYTONA Rising project and celebrate the halfway point in the project. Florida Secretary of Commerce Gray Swoope and Florida Department of Economic Opportunity Director Jesse Panuccio were in attendance for the important milestone. As part of the event' members of the France family signed and unveiled a special commemorative plaque that was placed at the center of the steel beam (previously signed by the project's construction team). International Speedway Corporation CEO Lesa France Kennedy also spoke about the significance of the DAYTONA Rising project. Utilizing special DAYTONA Rising whistles' Barton Malow (design-builder for DAYTONA Rising) joined International Speedway Corporation employees as well as Daytona International Speedway employees and longtime ticket holders for a ceremonial command to raise the steel beam. To honor construction traditions' a tree was attached to the beam along with a massive American flag' Florida's state flag as well as flags honoring Daytona International Speedway and Barton Malow.
DAYTONA Rising Construction Statistics At The Halfway Point
" Surpassed one million man-hours
" Installed 89 percent of the total steel
" Poured more than 105 million pounds of concrete
" Installed 26 escalators and 4 elevators
(DIS)(10-16-2014)

Larger High-Definition Video Boards for fans at Talladega: Talladega Superspeedway will host the most anticipated race in the Chase for the NASCAR Sprint Cup at Sunday's GEICO 500. Fans in the grandstands will not only witness the spectacular action LIVE and in person' but will have the added luxury of seeing it with larger than life Sprint Vision Digital High-Definition Video Screens. The new screens are even bigger than what was showcased during the Aaron's 499 weekend this past May. In fact' there will be a new mammoth 40' x 80' video board which will tower above Gatorade Victory Lane' where many of the sport's top drivers hope they will be at the conclusion of 500 miles. Five video boards will line the frontstretch' offering fans in every grandstand seat an unbelievable view of the incredible content to be projected throughout the event weekend. The high-definition pictures will be even bigger' brighter' crisper and clearer. Talladega Superspeedway served as a test track for the new International Speedway Corporation (ISC) initiative in May. The multi-phase project plans are to implement the video boards at all ISC facilities over the next few years.(TSS)(10-16-2014)