My Whole Foods sells mostly “conventional” fruits and vegetables - i.e, non-organic. And almost no local produce. Yes, you can get 100 different mushrooms and hot peppers but how about an organic broccoli crown? Or local corn in summer?
Also, the baked goods are not great - although they’re much better in Manhattan given the great bakeries they buy from.
The prices in the wine section are outrageous!
I can't vouch for the wine. Some of the cheaper bottles are comparable or cheaper than competitors.
Beer is around market value. Cheaper than Randall's, sometimes cheaper than HEB, and sometimes a little higher than the "cash discount" price of Spec's Liquor (the city's largest liquor store chain).
On Thurday's during the early "happy hour", 64 oz. of fresh "craft" draft beer to go (in a refillable growler) can run as low at $6.