They were trying to disclaim what they were doing. “It’s just faded. That isn’t supposed to be blood stains.”
They do this on purpose to get attention. And it works.
who was it again, Abercrombie?
It was on tv when my son came into the room - I said, “who would buy something like that?” - I was thinking old commies from the 60’s....my son, as usual, broke it down to a group who would probably have no idea what it was meant to represent: “teams who play against them in football”