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From IKEA: "'To create a better everyday life for the many people', this is the IKEA vision. "

Once upon a time, IKEA made inexpensive Scandinavian furniture that you assembled at home.

Now, enormous IKEA stores (and the catalog) serve mankind (including a disproportionate number of hipsters, college students, young professionals, young singles, young couples, and the "I'm bringing my own hemp shopping bag' crowd) around the world.

Now, you "Join the IKEA Family" and shop for the bathroom, bedroom, children's IKEA, cooking, decoration, dining, eating, food, hallway, kitchen, laundry, lighting, living room, office furniture, outdoor, secondary storage, small storage, textiles and rugs, IKEA FAMILY products, and more. Those are the departments in an IKEA store.

I'm not knocking the quality of IKEA's products. It's just that IKEA has a core group of IKEA FAMILY members who wouldn't think of putting an object in their home that didn't come from IKEA. Fan boyz pay more attention to Windows when buying a new computer than the IKEA FAMILY does to any other source when shopping for furnishings.