I liked the videos. Some of the narrative verged on making the Marines sound like social workers instead of warriors. That’s no knock on the Marines. As an Army vet they sure have my respect.
I know what you mean. Some of the current USN ads are good like the one with the aircraft carrier cruising by and in the wake is shown “100% on watch!” Then in another one the voice over says “A global force for good”. How about “A global force to kick your butt if you mess with us.”?
10 year Marine veteran, here. The thing I used to love about Marine promotional material was that they were always about honor, courage, killing people and breaking their stuff. The other branches spoke more towards career training, education opportunities and the likes. I think the subject matter spoke to the differences in warrior ethos, at the service level, between the branches.
Not knocking the lesser services with that statement :-P