You think I am talking about your nuvoniche restaurant. I am talking about the entire lock stock trend, having dined as such in Houston, Austin, and Brooklyn.
Over rated.
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Gotcha.
I try to form opinions based on direct experience, instead of lumping everything together and pronouncing the entire thing bad.
I’ve eaten at food trucks in a number of cities as well (some crossover with the cities you mention). Some are out of this world good, and some are ordinary.
Good hot dogs (and it was only a food truck for a year while they expanded their restaurant location) can be found at an establishment in Houston (that has no webpage other than facebook, but plenty of hipster attitude about those complaining about the service, prices, wait times upwards of an hour, etc.). They are made from duck, rabbit, bison, hog, lamb, etc.
When they reopened the price went up about a buck fifty.
$7 hot dogs are a premium pricing. What was good at $5.50 doesn’t offer the same enjoyment at $7 (when it takes 2 to fill up). I can go to a real restaurant for $14 a meal.
Economics 101 teaches this. As price increases, demand declines (even among those who love the product).
This article was aimed at marketeers with the implication that “hip” (their word) millenials are not as affected by price hikes. They buy into branding.
The Democrats push this same thinking. Pay more (for healthcare, taxes, etc.) get less and LOVE the Party for it.