Having been involved with their teams in the early 90's, they expanded their brand of racing outside of it's region norms in order to grow it. They went west to California, Nevada, etc....This was a big gamble for them. It worked for a while.
Anytime you grow something by expanding your market into areas where cultural norms are vastly different, things will change.
I'm sure there is some of that, just as there is probably some turn-off of their current audience by trying to pander to a new audience.
Can anyone make this connection?:
- NASCAR management = GOPe
- NASCAR fan base = conservatives
- Audience NASCAR management is courting = open borders lobby