The average in-home viewership around the globe for each of the 64 matches in 2010 World Cup was 188.4 million. Compare that to the US-record-setting 111.5 million viewers who tuned in to the 2014 Super Bowl.
If you tried to watch end-to-end all 71,867 hours of television broadcasted by global networks from the 2010 World Cup, youd be watching TV for 8.2 years straightwithout sleep.
The games were broadcast to 214 countries and territories, 21 more than the membership of the United Nations.
3.2 billion people watched part of the games from home in 2010, roughly half the worlds population at the time.
About 909.6 million home viewers watched some of the 2010 World Cup final between the Netherlands and Spainmore than 14 times the total population of both nations, and about three times of the population of the United States.
Out-of-home watchers of the 2010 final likely pushed the total audience reach to more than 1 billion, making it the most-watched event in the history of broadcast.
I did read an interesting factoid that the number of people watching the USA-Portugal match in the U.S. exceeded the population of Portugal.
Hold on now....are you sticking to the 800 million number, or even upping it to the magic billion number?
Even though FIFA itself has acknowledged that those numbers were ‘guesses’.
And you persist in comparing apples to oranges to pears. Even if the US market were the same size as the world’s, and worth comparing...comparing the entire World Cup finals to the Super Bowl is incorrect. It should be compared to the playoffs.