I don’t get it. The placard states that they want to break the record for the world’s largest sausage, but it looks like they are simply making a whole lot of little sausages in Cincinnati.
That’s because when sausage is made it is stuffed into the casing (gut or synthetic) and the individual links are formed by twisting to the R-L-R-L-etc. until the length of casing is used up. It is still continuous but appears as single sausages in a string. In this case, it looks like they were wrapped around a cage and roasted and then cut into singles.