I can picture the “experts” sitting around someone’s basement passing the bong and eating pizza. “Dude, we need something to warn the rubes about this week.” “Dude - how about red hair? It’s like going to become extinct or something because of climate change.” “Whoa dude - good one!” (inhales and holds it).
Maybe this is where the saying about experts being “amateurs from out of town” got started.