[cuban leaf]

In short, soccer is here to stay, and could within 15 years become one of the Big Four American sports besides American football, baseball and basketball.

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I have no doubt that, as the world homongenizes, it will become big in the US. But the ones who don’t like it now, and those in the future with the same historical context upon which their lives are based, will never like it. It will be popular partly because of marketing but mostly because of a growth in the demographic that already likes it.

It is a form of evolution. But it can evolve back.

[B Knotts]

The other thing is that if immigration wanes, the soccer-loving demographics would likely adopt American tastes in sports.

[dfwgator]

The challenge is how to make it more than just an every four years thing.

We do have The Gold Cup in 2015 and 2017, with WC qualifying starting soon after. But that’s mostly games against other CONCACAF teams, which frankly doesn’t do much to get people excited.

But in 2016, the Copa America is coming to the US, which is basically all of the South American teams, like Brazil and Argentina, with six CONCACAF teams, including USA and Mexico. It is originally slated to be a one-off, but if successful, it could become a permanent fixture that could rival UEFA’s Euro tournament.