[wideawake]

Regular season hockey games get about a 0.9 to 1.0 rating.

English Premier League matches in the US get a 0.3 to 0.4 rating.

In other words, matches played in another country by foreign teams already get almost half the viewership that domestic hockey games get.

The World Cup isn't replicable on a day to day basis any more than the Stanley Cup finals are.

The Stanley Cup gets maybe a 3.5 rating depending on who's playing.

The FIFA World Cup US game got a 14 rating.

[kevkrom]

English Premier League matches in the US get a 0.3 to 0.4 rating. In other words, matches played in another country by foreign teams already get almost half the viewership that domestic hockey games get.

On weekend mornings, even, as opposed to prime-time.