It's all about successfully "altering" the meaning of words.
What many conservatives and most republicans do not understand at all is the art of liberal word manipulation.
The war is won and lost here!
Correct! It's all about the sound byte. The problem with most Conservative arguments is that we spend all this time pontificating on facts and statistics. The mainstream doesn't want to hear those. They want quick, digestible sound bytes in less than 30 seconds, and it makes no matter if it's true or not:
"It's for the children..."
"If you like your doctor..."
"War on women..."