When you [generic you] have an attention span of about 11 seconds, the one who can jam an opinion into your brain is the winner. Thinking is hard! The only people who bother with it by choice are by definition people who want to get a leg up on others. They want to seek an advantage, to profit, to exploit others. That’s why they are thinking. But they are inherently predatory.
When you want to understand how things work and view the results of government intervention and you evaluate what people say and compare it to, for example, what they do, and how the results of what they say they want to do actually work out, then you are stuck with battling against that first impression that the first person who saw and fulfilled your 11 second attention span by shoving their bumper sticker slogan in there. There’s no interest in accurately describing reality nor really, anything but the immediate impression created by those first words. All those words have to do is to persist for about 11 seconds. That’s why “for the children” “war on women” racist haters” “Bush’s fault” “Bush lied” etc; etc; etc; And no matter how many damn times those memes are repeated, the people who find them comforting and aligned with their thinking aren’t in the market for finding out the truth, nor are they interested in understanding how things work. They just want to be perceived as in the same group as the other people who get their brains stuffed with bumper sticker slogans so they won’t get laughed at. They love being propagandized: It saves them from having to do all that annoying thinking stuff.
This is how Cochran won. An entire segment of the voting population bought a complete line of obvious bullcrap because it saved them from having to do their own thinking. It is what it is. Who else should morons elect but the chief moron?
Excellent! There's my reason #5.