Very little. For example, Milwaukee is in the Minnesota Wild territory, even though we are only 80 miles from the Blackhawks arena.
At least we get Wild games on our regional network, but no one cares. Every NHL fan I know in the Milwaukee area is either an Blackhawks or Redwings fan. No one cares about the Wild.
Yikes. It happens everywhere, I guess. It still seems arbitrary and senseless.