Hmmm...
"Prior to joining Levi Strauss & Co, Bergh was Group President, Global Male Grooming, for The Procter & Gamble Company (P&G). During his twenty-eight year career at P&G, he served in a number of leadership positions with increasing levels of complexity and scope.
In his role as Group President, Global Male Grooming, Bergh was responsible for all aspects of branding, innovation and key investment decisions of the $7 billion global business. In this role, he also led the global expansion of Gillette Fusion to more than 80 markets outside of North America, building a $2 billion brand."
http://www.levistrauss.com/who-we-are/leadership/chip-bergh/
Maybe it is just me, but he doesn't strike me as someone who has seen the underside of a car in a while, nor the outside of a horse, nor a shovel, a pick, or any significant amount of sweat!