A family of four costs $600 for a one day pass and that doesn’t include food, drinks or souvenirs.
I think the plan is to raise prices until 10% of the people at the gate walk away saying it’s too much. At that point you’ve established the maximum return for your service.
I wonder if there will be a breaking point when families can’t afford to go. Although one reason Disney gets away with these price increases is foreign tourism. At Disney World in Orlando sometimes you feel like you are in South American with the Brazilian, Colombian and Venezuelian tourists.
I was always amazed that, starting around 5:00, the park is full of mostly families that are tired, cranky kids, and exasperated parents. And they paid good money to go there!
The last two times I took my family we stayed at the Disneyland Hotel. A completely different experience and really not that much more expensive.
But that was in the mid-90’s. I have no reason to ever go back there again. And Disney world is just too big. We took the grandkids and all the kids there once but I’m so done with that kind of stuff. I no longer consider it good stewardship to spend the money to go there unless you are just oozing money.
Not to mention the chance of going on a “gay day!”
My co-worker says it costs him about $1,000 for his family. They stay at a hotel on friday and go to the park on saturday & sunday. I like the local carnival at the parks. You walk in for free and enjoy the rides and the lights at night and feel you have not been ripped off.