“This has everything to do with free speech.”
Then you clearly don’t understand the concept. I am free to post anything I want on social media. My employer has notified me that they follow social media. If I post something objectionable, I am free to be held accountable.
I understand the concept. The legacy media and large corporations are acting as agents of the government to stop free speech. It’s more than this one incident, too. I can understand action for opposing Sam being drafted, but this was a reaction to that disgusting kiss.