Young people have flocked in droves to microbrews and home brewing. I worked with a handful of guys younger than me (I’m 34), and the home brew/micro craze is unreal.
Budweiser is going to end up like Schlitz, Old Milwaukee, and PBR. Hell, even college kids these days are turning up their noses to Bud Light from a keg which is something I swore I’d never see in my lifetime.
When my 20 something boys come over, they always bring beers to sample and taste. They NEVER bring a Bud. I never drank Bud, but Bud has become Grandpa's beer.
Pabst Blue Ribbon has been revived as a hip PBR - because it is so cheap. I don't know how Bud survives or rebrands itself.