Apart from selling out to foreign investors, could it be the 97 different flavors, styles, and nuances of beer they now sell?
Just sayin’
Budweiser, Michelob, each in a full flavor and a lite. Worked for years.
It is a little ridiculous. Bud, Bud Light, Bud Light Lime, Bud Select, Bud Ice (did all the ice beers finally go away?), Bud Black, etc.
Do they still make Michelob Light? Mich Ultra is a big seller around here.
I enjoy a Stella every once in a while.