[svcw]

I like that they try and use local produce, in our store the organic is only about 10% more.
And merchandise? Why would you buy that at a market?

[Trapped Behind Enemy Lines]

They are by far the expensive market in our area. You can save much more shopping at Wal-Mart.

[Wallace T.]

My own experience with an upscale market (Not Whole Foods, but Central Market, a division of HEB) is similar. Last summer in Fredericksburg, Texas, I bought sliced roast beef at the deli counter for $10 per pound. I live in the DFW area, where HEB has not yet entered, but Central Market has a presence. The same brand of roast beef at the Fredericksburg HEB was $13 at the Central Market deli counter.

I believe in the free market, but also in caveat emptor. I won't dispute or agree with the arguments that organic foods are healthier than non-organic. However, I have observed that there are fewer obese people in the Whole Foods, Sprouts, and Trader Joes than in the Albertsons and Wal-Marts.