DC made (not lost) a fortune first killing Sup, then bringing him back. Like the New Coke which spotlighted the Classic, Superman did, and now Wolverine will be back with a fiscal vengeance.
Yup. It wasn’t DC that lost on the death of Superman. It was all the idiots who bought multiple copies—and I mean MANY, some people bought hundreds of copies, hoping to sell them later for big bucks. Problem is that they sold so many the Death of Superman comics are virtually worthless.
Wolverine is already established in Marvel storylines set in the future. So any death is going to be temporary. Or figurative.
Any characters that are killed back are eventually brought back (at least in name) to avoid forfeiting the character name to another creator/publisher.