I would think Irving Berlin, Porter, and the Gershwins are at the top of the list. Even George Cohan.
Pop writers? Simon is up there, as is Micheal Jackson (as much as I hate to admit it.) Even Neil Diamond and Burt Bacharach (sp) are on that list.
I guess you would need to set some parameters (era, money, etc.)
IMHO, Brian Wilson is leagues ahead of Michael Jackson.