Say the name "Kentucky" to anyone anywhere in the world and unless they're aboriginal pygmies living on grubs and monkey droppings in the rain forest they will respond with "fried chicken".
The real thing, not the pressure cooked grease balls the Colonel has made so world famous, has two not-so-secret herbs and spices, salt and pepper, brined chicken double flour coated, fried in lard in a cast iron skillet. The aroma alone tells everyone within a mile of the kitchen that dinner's a'cookin'.
"Rigorously scientific (not), ardently researched (nope), and scrupulously fair (not even a little bit)."