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The main idea - just like their Magical Express and all the different price points for on-site lodging - is to keep people on-site spending money on Disney and not on other Orlando attractions. With the new system, people can pick FastPass rides, reservations, park tickets, etc. for every day of their trip BEFORE leaving home. This sets up the “Well we can't leave Disney TODAY because we are already scheduled to ride It's a Small World at 10:30am” situation.

Disney is expert at getting money from people once they are on-site; now they are just working on keeping people there.

Yeah, last couple times we were there I was particularly impressed with the Lunch in Cinderellas Castle setup.

Amazing the impact one or two little girls showing up in Princess garb can have on the other little girls who don’t. Convieniently enough, Princess dresses can be bought at a shop within the rope line, and since Disney makes you show up 15-20 minutes early to check in, there’s plent of time to go rack up another $40-60 charge per kid in order to make them happy.