Really? Planet Fitness is a private company that has concluded after extensive marketing studies that there are millions of potential customers who would like to join fitness clubs, but don't because they are too intimidated by the hard-bodies in skin-tight spandex who grunt and groan throughout their workouts. In an effort to capture this market. Planet Fitness has spent millions of dollars on the very successful "no-lunks", "no-groaning," "no-gymtimidation," "judgment free zone" ad campaign in which it guarantees that its members will not have to subject themselves to hard-body, exhibitionist, muscle-heads who grunt, groan, and rain sweat with every breath. This is Planet Fitness' brand image, much like McDonald's and its golden arches. Unlike many other businesses, politicians, and habitual complainers, however, Planet Fitness actually backs up its product by revoking the membership of habitual groaners and spandex flashers. Rather than complaining that Planet Fitness is engaging in a war against achievement," you ought to be congratulating Planet Fitness for its own achievement in carving out a marketable and profitable niche in the very competitive health and fitness sector.
Except Planet Fatness has little to do with "health" or "fitness".
But, hey - free cookies & pizza at the front desk!