SXSW started out as a Primarily Tech Conference/Trade Show event. It has devolved into a sort of metropolitan, corporate sponsored Burning Man Meets Austin City Limits.
Looks like he was a big provider-to-be of assorted narcotics, and had to run for it. Not a kind Marley guy, this guy was probably very well-researched by Acevedo, which is why he was shut down so quick.