I suspect one of the problems with the WOW! chips was the anal leakage warning on the back of the package.
Heh.....yeah, “anal leakage” are two words NO ONE ever wants to see together, much less on the food we’re eating.
Being parodied by SNL didn’t help: they did a long spoof ad that frequently declared “now with 10% less anal leakage!”
Decades later that line still crosses my mind. Unfortunately.
In an earlier life, I was doing some network support work at Guy's Foods, in Liberty, MO (a regional competitor to Frito Lays), and they were giving out bumper stickers saying "Guy's doesn't use Olestra," with the 'O' being a toilet seat!
Mark