According to
this article from the Telegraph, this man was the 5th "Marlboro Man" to die from cancer.
The first man died in 1987 from emphysema at 81. The second man died in 1992 at 51. The third man died in 1995 at 73. The fourth man died in 1999 at 69.
-PJ
I'm a non-smoker, do you think they would hire me to be a spokesman? That might reduce their turnover somewhat. I can say I smoke for the purposes of the ads.
I'm pretty rugged looking.