[tacticalogic]

Ah, a sales pitch. That’s one to think about!

The repetition of a catch phrase until it's "threadbare" can be seen over and over again in commercials.

[Alamo-Girl]

The repetition of a catch phrase until it's "threadbare" can be seen over and over again in commercials.

Indeed, and in politics. "It's about sex" was repeated so much during the impeachment, people actually believed it.

Likewise, calling an unborn baby a "fetus" eventually gets people to think abortion is not murder. Ditto for calling Jews, Gypsies and such "untermenschen" (under men) in Hitler's Germany.

[hosepipe]

The repetition of a catch phrase until it’s “threadbare” can be seen over and over again in commercials.

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Like Stalin/Hitler said... “A lie repeated over and over again will be believed.. “ (as if it was the truth)...

Same goes for the “Truth”........ repetition works...
even with the truth challenged.. i.e. the lazy... or apathetic..