Sounds like Harvard Business School - “screw the customer for as much as you can, maximize profit, maximize personal year-end bonus.” However, what it also does is to allow your competitor to undercut your price, steal your market, and perhaps put you out of business.
You can compete on value or on price or a combination of the two.
Screwing your customers is like eating your seed corn. It’s amazing how fast customers will drop a business that is treating them badly.
Hard enough to stay in business long term without getting a bad reputation.