Oh, pray tell why is it any sort of "rationalization".
And then, if you have the time, please let us know how Ayn Rand figures into it.
I sense that we disagree. My statement was intuitively obvious to the most casual observer...My happiness is unaffected by your position on the matter. :{)
This article does sound like one of the anointed, big government types in Atlas Shrugged lecturing the benighted on why and how to conduct business. What consumers are willing to pay doesn’t seem to enter into the calculus. The real world seems to dictate that prices generally must be high enough to cover costs, and low enough that people will pay them.
I agree that it doesn’t really rationalize anything. Rationality is usually lacking in articles that address why certain things “suck”.