Yes, most of my family and friends who have pickups drive Toyota Tacoma or Toyota Tundra, depending on what size they need. As you say, they are just as American as a Ford, and made by non-union labor. Very good in snow and ice, and driving through logging trails and pastures.
The second choice around here is Ford. You rarely see a GM truck, and I suspect the owners are a bit dumb. I don’t actually know anyone who owns a GM.
I have a Chevy. I don’t consider myself especially dumb. GM has the best engine/drivetrain (Duramax/Allison). Rest of the truck isn’t as nice as Ford, but nicer than Dodge.
Toyota is a non-starter if you need a HD truck for things like pulling a large trailer.