[bgill]

Oats is a not a GM crop, with no plans for any on the horizon according to GMO-compass.org so that pretty much makes General Mills a no talent publicity whore.

Exactly, on the oats. Now, I want to see them do the same with corn flakes.

[Calvin Locke]

IIRC from “Good Eats”, not sure what year of production, but only about 7% of the US oat crop is consumed [directly] by people.

[opentalk]

From a related USA article

-It was more about GMO sugar used, will now be non-GMO cane sugar instead of beet sugar

this was in response to General Mills spending million plus to defeat labeling laws, Europe Cheerios are GMO free