Which accounts for the overwhelming majority of what people do on their PC's anyway .... now being done on their smartphone. When it comes to most internet type stuff, such as all of the stuff you can do with smartphones and tablets, and the other stuff, such are reading news and information, the PCs have the majority of the traffic.
WHAT?! You're contradicting yourself here, whether knowingly or not. Are you saying that people keep their PC's around just to read news online??
The study I pointed to dealt mostly with tablets, but, one can only deduce that, if tablets with the bigger screens aren’t being used as much as people suspected, then the smartphones with the tinier screens would also not be doing so well.
That's an incorrect deduction (or conclusion) on your part. Here's why: I can stick my smartphone in my shirt pocket and have both hands free. I can't do that with my tablet.
That's just ONE example. Here's another: If I'm going to dinner with my wife, which am I more likely to take: my smartphone or my tablet? (Answer: smartphone.) Why? I can check email quickly when she steps away to the ladies room or text my kids @ home to make sure things are OK. In that specific situation my Smartphone is more useful and less conspicuous.
What I’m saying is that, while including anything that can be done with smartphones and tablets, PCs can do a lot more, on the internet and off. I cannot type effectively on a tiny screen with tiny entry fields, and I cannot read the tiny words on a smartphone as well as I can on a PC.
Carrying a phone in a shirt pocket is not the way most people “use” them. People do take them out of their purses and pocket so read and type (or enter text). “Typing” can’t be done with the smartphone in your pocket.
BTW, when driving, I don’t even use my smartphone device, since I have it “connected” to my SUV via bluetooth. But even there, I still cannot enter text or do a lot of the web surfing I can do with my BIG SCREEN PC.
While it’s true that internet usage via mobile has increased, the stats still show (June, 2013) that most internet usage is done via the more powerful and bigger PCs:
Mobile Marketing Statistics 2013
Statistics on mobile usage and adoption to inform your mobile marketing strategy: