[usconservative]

When it comes to people doing “more” on their smartphones it depends on what “more” is defined as. Recent surveys still point to internet traffic still being done mostly from PCs, by a large margin. That margin is considerably larger than the combined traffic from smartphones and tablets.

You and I must be reading vastly different surveys. Everything I've been reading from research firms such as Gartner and Forrester for example, indicate that more and more internet traffic is being generated by Smartphone and 4G enabled tablets than PC's.

Those studies are backed up by more and more people dropping their internet service @ home and relying on their SmartPhones and their data plans for their internet needs. (Case in point: Comcast is hemorraging both TV and Internet subscribers.)

When it comes down to it, what are people using their Smartphones for? eMail is one, purpose/task built apps is another (task lists, reminders, online banking) listening to music and watching videos for example. Most of these tasks were previously done on PC's, however as people have looked to consolidate costs during this never-ending recession, they've opted to keep their smartphone data plan and dump the internet connection (and cable tv...) connections at home.

I commute via train into/out of Chicago on a daily basis -- you'd be hard pressed to find anyone in the train car I sit in that isn't using their smartphone in some way during the commute. Not that I spy on people but there's a whole lotta video's being watched and occasional email being answered.

[adorno]

Gartner and Forrester for example, indicate that more and more internet traffic is being generated by Smartphone and 4G enabled tablets than PCs".

Re-read what that statement above means, and do look at those studies again. While I agree with the basic content of the studies you mentioned, the fact remains that PC internet traffic far outweighs that of smartphones and tablets combined.

I'll help you out in the interpretation:

" "More and more", just means that, those devices are gaining more traffic, but that still doesn't meant that they've surpassed the PC internet traffic. It's all a matter of interpretation and understanding what's being written, and sometimes, what's being written is written in a way that's confusing, purposely, and with the intent of making some "preferred" products or services seem as if they're taking over the world. Gartner and Forrester are known for hyping and misleading, even if their content might seem "reasonable" and straightforward.

[adorno]

BTW, here's a recent study which shows that tablet traffic is not as "significant" as many people expected:

"Tablet internet usage less than 5 percent, behind mobile and desktop, new data suggests"

http://www.zdnet.com/tablet-internet-usage-less-than-5-percent-behind-mobile-and-desktop-new-data-suggests-7000024348/?s_cid=e019&ttag=e019