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Check out your favorite place to shop and how they stand in the Christmas culture war. Glad to see the great majority of businesses now are on the Christmas friendly list. If you have a store in the red category, let them know your displeasure.

I'm a tad surprised by Victoria's Secret on the "naughty" list.

Don't they generally promote ANY holiday where they can sell more undies?

I'd wager that they even have a special "Santa's little helper" underwear.

Not that it makes it more "Christian", but they do love to make $$$.

There are a lot of companies in the “green” list that only use “Christmas” because they have had backlash, not because they are Christmas friendly. Take Lowes who had severe backlash a few years ago when they had “holiday” trees for sale. I would personally look into the corporate policies rather than how often they use the word Christmas to make money.

AFA Christmas List

Rating the Top Retailers and How They Market to Christmas Shoppers

Sign the Pledge! AFA has called for a “Christmas” boycott of PetSmart. Find out why here!

Take Action: Click On Any "Naughty" Company Name For Details and Contact Information

An AFA "5-Star" rated company that promotes and celebrates Christmas on an exceptional basis.

Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

Company refers to Christmas infrequently, or in a single advertising medium, but not in others.

Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it

We continually update the list, so check back often.

Criteria - AFA reviewed up to four areas to determine if a company was "Christmas-friendly" in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company's ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach "Christmas" shoppers.

If a company has items associated with Christmas, but did not use the word "Christmas," then the company is considered as censoring "Christmas."

Want to report a company? Send your detailed report to christmas@afa.net. Please know that we receive hundreds of reports (emails) each day. We are unable to respond to each one personally, but your report will be read by one of our staff.

Note: AFA does not list local or regional companies. Only nationally-recognized companies will be listed. This list only reflects a company's "Christmas" advertising and does not take into account other corporate policies AFA may not agree with.

The War on Christmas has begun

Thank you for posting this, I see that we have already spent a bit of money at the “Nice” stores and not a dime at the “Naughty.